Carolyn When creating a brand and developing a business, it is necessary to establish its visual identity, which is essential when applying marketing strategies. In fact, it must have the right potential to reach people’s minds and evoke sensations. Backed by a firm and significant message from your business in order to connect with the ideal client.
For this, some graphic elements such as the logo, isotype and isologo, which have a fundamental role as visual communication tools. These bring many benefits to the project, as they show the essence of the brand and who works behind it.
Concept and meaning of isologo
The word “isologo” is a contraction of the words “icon” and logo”. That is, a representation made up of a symbol accompanied by a phrase or textual stimulus, which constitute the entity of a specific brand or product. In it, a couple of elements that make it up are instituted: the isotype and logo, which can be managed through the different technological resources offered by ICTs.
The first is an icon that visually embodies the brand, without the need to contain or incorporate the name, while the second is designed in a typographic, distinctive and select way. That is to say, both merge harmoniously and coherently to set the isologo. Furthermore, this combination creates a unique and recognizable visual identity that conveys the values, personality and attributes of the brand.
This is a powerful tool in marketing, since it allows companies and businesses communicate your identity brand in a clear and related way. In fact, by being consciously used at all points of contact with the target audience, it becomes a recognizable symbol that reinforces the position of the brand in the market and the presence in networks. Some examples include brands such as: Burger King and BMW.
What is an abstract logo?
It is the one that uses fine or simplified forms and graphic elements to represent the identity of a brand in a non-literal way. It is based on geometric shapes, lines and creative compositions to convey the essence of the brand conceptually. On the other hand, if they are figurative, they use a recognizable and particular image.
A prominent example of an abstract logo is the Nike logo. It consists of a simple ‘swoosh’ in the form of a curve, which does not directly represent any specific object or concept, but evokes movement, speed and dynamism, which has become a recognizable symbol and closely associated with the brandeven without the need to display the name ‘Nike’.
This type of logo allows the brand versatility and transcend limitations of literal representation, since being abstract it can be adapted to different contexts and applications, maintaining its distinctive visual identity. Even when stylized, it is very easily recognized and remembered by consumers.
Another example would be twitter logo, that it is a select blue bird. Although not a realistic representation of a bird, the shape and position of the lines evoke the idea of a bird in flight, which transmits its attributes of freedomconnectivity and communication associated with your platform.
What is an isologo used for?
In principle, for identify a brand and distinguish it from the rest in the market, since being unique and recognizable allows consumers to quickly associate the logo with the brand and remain engraved in their memory. For example, Nike is immediately recognized and associated with a sports brand.
In the same way, it facilitates the visual communication of a brand, because transmits their values, personality and qualities of their own. That is, it captures the essence of what it represents, which is perceived just by looking at it. For example, Manzana conveys the idea of innovation, simplicity and elegance that is what characterizes the brand.
The application versatility, since it can be adapted and used in different formats and contexts, from physical products to online presence such as brand and store websites. Such is the case with McDonald’s.
In addition to the recognition given to a brand, it also allows the creation of a immediate association in the minds of consumers. This happens when it is used consciously and over time it becomes a recognizable symbol, which reinforces the presence and reputation of the brand in the market, for example “Coca Cola”.
It should be noted that when generating a emotional bond with customers it becomes memorable for them. On the other hand, it is important that the logo is prepared by a graphic design specialist, using programs such as Photoshop.
What are the characteristics of an isologo?
- Symbol and text combined: In which both elements merge to create a unique visual identity.
- Simplicity: In the art of design with a minimalist style. Clear shapes and clean lines are used to achieve an attractive and easily recognizable visual appearance.
- The symbol used: It has to be relevant and evoke positive associations with the mark.
- Readability: Both the icon and the text are identified and understood in the applications and digital media.
- Versatility: They must be adaptable and work well in different contexts and formats, such as websites, print and social networks, for example Instagram.
- Memorability: To capture attention and leave an emotion that lasts over time in the viewer’s mind.
- Stylistic consistency: It is associated with the font type, colors and stylein order to establish a visual connection between the logo and the brand as such.
- Originality: It needs to stand out and be unique to draw attention. consumer attention.
They are usually used by companies that already have a high level of brand recognition, and do not include the company name in the design. It’s important pointing that these characteristics are generalbecause each isologo is specific and unique depending on the item and focus.
How to identify an isologo?
First, the composition of the isologo must be observed, that is, both the symbol and the name must be integrated or very close each other, harmoniously. Its design is simple and easy to reproduce in different media, preserving its legibility and identity.
Another way would be perceive if the icon and the name of the brand are related in some way and convey the intended message. The shades of colors also have specific associations and meanings, which characterize and distinguish brands, including black and white.
It is essential to keep in mind that the logo plays a fundamental role in advertising and marketing, since it becomes a significant tool for stand out in a competitive market and leave a symbolic mark and lasting in the minds of viewers, as it helps establish an emotional connection with consumers and build brand recognition and loyalty.
